Skillset

What i focus on.

Brand & Identity Brand & Identity

Find the right tone of voice, visual and style to communicate who you are and what you want to say.

Apps Apps

Creating a clear, usable and detail driven app takes experience and collaborative vision.

Webdesign Webdesign

From user experience to the visual design of websites.

From the Blog

I like to write too

Amsterdam’s Startup Manifesto

Posted in Identity, Startups, Websites
Amsterdam’s Startup Manifesto

This was written by Vincent van Leeuwen & Paul O’Connell. After the large success of U.S. startups over the past two decades, several large European cities are striving to become Europe’s Silicon Valley. Amsterdam is no different in this quest. In true Dutch fashion, Amsterdam considers itself on par with (if not better than) startup […]

Efficiently killing your baby

Posted in Startups
Efficiently killing your baby

The task at hand is finding the answer to what’s next? The irony is that the tag-line for my startup for the first 6 months was ‘What’s next?’! Did I ever imagine that I would be applying it to my own life in 6 months time? No. I believed the startup would work, gloriously. How […]

8 design mistakes that startups can avoid.

Posted in Brands, Identity, Startups
8 design mistakes that startups can avoid.

Skype and coffee are my two basic tools when I’m on the job of talking to startups who ask me to look over their product or site and give a practical honest critique of it. I’m a startup guy and I love helping out as much as possible so handing out tid-bits of advice on […]

Previous clients

I have worked with these clients:

  • ING

    The work I did with ING involved creating flash web adverts for different mediums.

    - ING
  • Global reporting Initiative

    For the refresh of their content heavy website I worked on GRI’s visual look, tone of voice and interaction principles.

    - Global reporting Initiative
  • TomTom

    I have worked on a freelance basis for the International brand that is Tomtom and their new UI system and how they approach creating icon structures and colour systems.

    - TomTom